7 Startups Helping Your Bodybuilding And Muscle Gain Journeys

Fitness in 2024 is taking a different turn into bringing elements of health, enjoyment, as well as becoming more accessible for many. With financial challenges, such as rising costs of living, people are finding ways to remain active without quite breaking the bank. These are 3 trends that are being seen in fitness:

Adjusting To The Economic Changes– the cost-of-living going up means more people are choosing affordable fitness options. Home workouts and public park activities are on the rise, as are budget gyms offering competitive rates.

Holistic Approaches– with research showing more that there is a stronger link between mental well-being and physical health, programmes are adding stress reduction and mindfulness alongside traditional workouts, and this is becoming mainstream.

Technological Integration– wearable tech and fitness apps are seeing a rise as well as they’re helping users track their health metrics from heart rate to sleep patterns, all contributing to personalised workout plans.
 

Which Fitness Activities Are Mostly Chosen In The UK?

 
The top activities, according to a report by PureGym are:

Walking and Running– of course, these remain the top, due to their ease and zero cost.

Group Fitness Classes– this can be anything from spinning to water aerobics- group settings bring fitness enthusiasts motivational spaces and a shared sense of accountability, and structured workouts.

Strength Training and HIIT– these are favoured in gyms for their efficiency in delivering results in short sessions, and for hobbies such as bodybuilding.
 

7 Bodybuilding Startups

 
When it comes to training for strength and muscle, there are a few options to pick from that make the experience more efficient and tech friendly.

1. EvolveYou

EvolveYou was co-founded in 2019 by global fitness entrepreneurs Krissy Cela and Jack Bullimore, who had a dream of creating a global fitness community that would help women build strength and confidence from the inside out.

Learning from her own experiences, Krissy – who went on to also co-found global fitnesswear brand Oner Active – realised that both the gym, and fitness generally, can be intimidating for women who are just starting out. She made it her goal to change that for the better. By fusing fitness and technology to create a platform that would expertly guide its users on their fitness journey, EvolveYou was born!

Today, EvolveYou has over 90,000 users globally, who have collectively completed over 250 million exercises. The award-winning app features over 20 different workout plans to support women on a personalised fitness journey, including home and gym workouts, fitness plans to suit all abilities, thousands of healthy recipes, workout challenges to keep you motivated, and access to a supportive community of likeminded women.

2. Beyond Power Voltra

The Beyond Power Voltra is a digital cable machine that can be mounted on a weight rack, pull up bar, floor platform, and other surfaces to recreate a cable machine.

Because it is digital, it has the ability to have variable resistance, unlike a regular cable machine or functional trainer which only provides constant tension.

Resistance modes include: Concentric, eccentric (can be increased so the negative portion of the exercise is higher than concentric), resistance band mode (the resistance increases the further you pull the cable out) , chains mode (resistance feels easier initially and feels heavier at the end of the exercise), and damper mode (resistance increases based on the speed you pull the cable).

Because it is a digital product, it can be updated with different resistance modes by just updating the software which is something that can’t be done with a metal machine so having future updates is a big plus.
 

3. Discover Strength

Discover Strength is a Minnesota-based strength training studio built on the principle that, “busy people don’t have time to waste on exercise that doesn’t work.” Discover Strength set out to bridge the gap between what exercise scientific literature says and the typical consumer practices in the gym. From this research, the brand found an immense disconnect.

Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customised strength workouts are programmed twice per week and supervised by exercise physiologists with 4-year degrees in exercise science, who hold multiple certifications, and read exercise research each week to ensure they stay up to date with the latest research on exercise.

They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 47 locations (21 open and 26 in development across the country) with more on the way.

4. GymBeam

This startup was founded in 2020, and is an e-commerce platform that supplies bodybuilding supplements, functional foods, and equipment. It distributes to 13 countries and is well on its way to becoming a top and preferred fitness brand in Europe.

GymBeam focuses on delivering top-tier nutrition and fitness products, a perfect solution for bodybuilders who want to pair their workouts with supplements.

5. FLEXR

FLEXR uses AI technology to analyse and improve how people move. It helps fitness companies, sports teams, and corporate wellness programmes understand movement patterns and guide users to better health. FLEXR can measure movement through any smart device, providing clear insights that are easy to act on.

Fitness brands can create personalised exercise plans to help users improve their progress, while sports teams can monitor athletes’ performance to reduce the risk of injuries. Corporate clients also benefit, as improving movement can reduce healthcare costs and boost overall well-being in the workplace.

6. Runna

Runna brings strength training into running plans, so runners strengthen the necessary muscle groups for better performance and in turn less injuries. The app can adjust to needs of each user, and is done based on experience level, equipment available, and the number of sessions users can fit into their schedule.

Strength training helps runners improve stamina and form, targeting muscles such as the quadriceps, hamstrings, and calves. This reduces the risk of common running injuries and improves balance.

7. BodyFit by Bodybuilding.com

BodyFit by Bodybuilding.com puts together a whole library fitness content into a single accessible platform. It has over 90 workout plans that can be picked according to different preferences, such as for home workouts or gym routines. Plans like “Shortcut to Shred” and “Maximum Muscle” are examples of what’s available.

Each programme on BodyFit is detailed with daily video workouts, transformation guides, and meal suggestions to assist users in altering their physique and health overall. The platform’s app tracks workouts, for monitoring progress on each user’s fitness journey. It also has more than 3,500 exercises, with basic to more intense movements, that are all updated with new videos and instructions.