Bragg appoints CCO in former Microgaming chief Whyte

Bragg Gaming Group has established a new global commercial structure with the appointment of Neill Whyte as its chief commercial officer.

Effective immediately, the former CCO of Digital Gaming Corporation’s B2B division will lead Bragg’s commercial teams to drive growth across verticals including online casino content, content aggregation and player account management.

He will work with content from in-house gaming studios Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, as well as with exclusive content from content partners.

Whyte’s remit will also cover Bragg’s HUB casino content aggregation platform, Fuze player engagement and its turnkey solutions.

Whyte, who also spent 11 years with igaming content supplier content Microgaming, said he has been “impressed” with the “depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.”

He said is planning to “get on the road” in the coming weeks to meet team members and clients, noting Bragg’s “huge opportunity” to grow its footprint with existing customers in markets in which it is already established.

Bragg CEO Matevž Mazij said: “As we leverage our broad content and product portfolio to grow in existing and new markets, including in the US, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”