On Friday evening, SuperBook announced it would no longer be accepting wagers in eight states. Yet another change in the mobile sports betting landscape across the US. SuperBook posted on their X social media account that they are not taking wagers in Colorado, New Jersey, Arizona, Tennessee, Ohio, Maryland, Iowa, and Virginia after 8:00 p.m. on Friday. In that same post, they did mention that SuperBook would continue to operate through the Westgate SuperBook mobile app. Additionally, retail wagering is set to continue at the SuperBook at the Westgate in Las Vegas.
SuperBook having to withdraw from the market comes not too long after smaller sportsbooks had to make similar cuts. Betway’s parent company Super Group announced earlier this month that they are leaving the US mobile betting market. Instead, they will be focusing on internet casino gaming in Pennsylvania and New Jersey. On top of that, Betfred is ceasing its operations in Maryland at the end of the month. They ended their operations in Ohio last Friday. These smaller sportsbooks have struggled to have any type of share in the market with FanDuel and DraftKings having so much control.
It was not easy for smaller sportsbooks to retain a market share in the US
Of the eight states where SuperBook offered mobile sports betting, only five provide handle and revenue figures. New Jersey only offers revenue figures by operators. The Garden State’s $481,581 in revenue was less than 0.1% of the overall $573.1 million from all NJ sportsbooks in the first half of 2024. Lack of market share was the common denominator in the states where SuperBook was unsuccessful. From the five states where handle and revenue figures were provided, SuperBook did not exceed 0.2% of the year-to-date mobile handle in any of them. SuperBook’s best-performing state in 2024 was Arizona with $42.350 in gross revenue from $3.5 million worth of bets. That gave them a 1.2% hold in the market in 2024.
