Gambling
How to launch a successful online casino: iGATE’s bespoke solution
iGATE is setting new standards in the white label casino market. John Foster, Managing Director, shares his thoughts on the impact of bespoke design, increasing player retention, and what comes next.
You’ve recently joined iGATE as Managing Director. Tell us what is iGATE?
“iGATE is a high-end white label software provider with a boutique approach to help igaming brands launch an online casino and sportsbook. We completely tailor our solutions and services to our partner’s needs, such as personalising aesthetics with our superior design team, implementing localised payment solutions or creating specific marketing strategies.
“We aim to grow in a competitive igaming industry through extensive networking and attending as many industry conferences as possible to showcase our offerings to a wide audience. iGATE helps budding igaming brands grow from the ground up with constant dedicated support and communication along the way.”
What pain points does iGATE solve for entrepreneurs looking to start a white label casino?
“Ultimately, we want to provide the full infrastructure for our partners. This allows them to fully concentrate on driving traffic to their brand, giving them the best conversion and ultimate retention to drive ROI.”
iGB Live! is one of the most anticipated annual events in the igaming industry. What were iGATE’s impressions after the event?
“As always, iGB Live! has impressed us and left the iGATE team feeling motivated and inspired. We had the opportunity to meet upcoming and established igaming brands, our existing partners and industry leaders who are interested in our services. It’s not often we get to meet our valued partners and prospects face-to-face, so we cherish every moment we get the chance to.
“We demonstrated its solutions and services live and shared successful case studies of brands using our white label platform, which contextualised our offerings for prospective partners. This experience was invaluable and we’re excited to begin working with everyone we met.”
How do conferences like iGB Live! contribute to the igaming industry? What benefits do iGATE gain from participating in these events?
“iGATE’s philosophy is based on ambitious expansion by extensive networking and partnerships to become the top choice for high-end boutique white label solutions. The more we participate in events like iGB Live!, the more exposure we’ll receive and opportunities to sign crucial partnerships that will allow us to expand our product offerings.”
What kinds of products did the company showcase during the iGB Live! event?
“One of iGATE’s unique selling points is our top-notch art and design team, which tailors our casino and sportsbook platforms to each partner’s specific needs. When a player comes across an online casino for the first time, one of the main attractions is the platform’s world-building and captivating graphics. Therefore, superior art and design are crucial in attracting and retaining a loyal player base, which is one of the main offerings iGATE demonstrated at iGB Live!.
“We also showcased our comprehensive managed services, including our 24/7 customer support in over 20 languages, CRM system for premier customer management, Know Your Customer (KYC) and fraud prevention for security, as well as marketing and retention strategies, such as our unique gamification mechanics and promotions. These make up the backbone of our comprehensive solutions and provide significant value for our customers so that they can focus on growth.
“Lastly, we showed the iGB Live! attendees our impressive GSPs and PSPs. Our platform offers 14,000+ casino games from 140+ of the industry’s best game providers and 12,000,000+ sports and eSports events to bet on annually. To support this activity, we provide partners with 150+ payment solutions in various currencies.”
When attending these conferences, does iGATE prioritise expanding its network of partners or promoting its products and services?
“We instil a philosophy that prioritises networking and developing mutually beneficial partnerships with like-minded brands and industry leaders. While promoting our products and services has been crucial to the company’s growth, the team believes in iGATE’s unique approach and high-quality offerings. Therefore, we prioritise networking at events like iGB Live! to further hone the quality of our products and create a comprehensive platform that attracts partners through quality and value alone.”
What are iGATE’s primary goals to finish 2024?
“We anticipated Q3 and Q4 of 2024 to be significant for iGATE’s growth. We’re attending more industry conferences this year. There, we’ll continue to follow our philosophy of ambitious networking and develop our partnership roster more.
“Additionally, we’ll be looking at investing more to develop the infrastructure of our managed services. We want to use our team’s expertise to develop innovative offerings and solutions, hire and train more professionals and create an all-encompassing bespoke ecosystem for our partners.”