Penn Entertainment teams up with Light & Wonder to launch branded live dealer studio games in Michigan 

Light & Wonder and Penn Entertainment have announced the launch of exclusive Hollywood Casino at Greektown-branded live dealer tables on Penn’s online Hollywood Casino platform in Michigan. The launch marks the first time Light & Wonder Live has created bespoke live dealer tables utilising an operator’s brand in Michigan as well as the first time that Penn has launched online casino games with local property branding.

The selection of new titles launched includes Hollywood Casino at Greektown-branded blackjack tables in Michigan, as well as a new live-dealer version of Lucky Cat baccarat, a popular original title from Penn Game Studios (PGS), Penn’s in-house game studio. Penn has also added popular Light & Wonder casino titles to Hollywood Casino in Michigan and theScore Bet Sportsbook & Casino in Ontario, Canada.  

Light & Wonder Live games are ultra-localised, highly customisable and packed with exclusive features developed for players. These include Shuffle Master Side Bets, the Shufflestar Continuous Shuffler, PayMeNow and more.

Dana Jackel, VP commercial & managing director, US igaming at Light & Wonder, said: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe Penn Entertainment’s players will love our feature-packed live dealer casino portfolio and we look forward to enjoying mutual success in Michigan and beyond.”

Jason Birney, vice-president of operations, Penn Interactive, said: “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”