Borussia Mönchengladbach venture into Asian market with Queen Casino partnership | SportsMint Media

The Bundesliga club, Borussia Mönchengladbach have developed a sponsorship collaboration with the Asian betting brand, Queen Casino.

As part of the agreement, the brand has become the club’s official partner in an effort to increase its presence in the Asian market.

Under the terms of the deal, Queen Casino will have exclusive rights to major branding possibilities and exposure during Mönchengladbach’s home Bundesliga matches, which will be marketed in key target markets.

The agreement will further expand to digital platforms, with Queen Casino’s brand appearing on the club’s Japanese social media accounts to engage its fan base in the nation. Furthermore, the casino will provide one-of-a-kind events and special items, boosting fan interaction with the team’s supporters.

Philipp Havermann, Head of Internationalisation and Brand Partnerships of Borussia Mönchengladbach, said, “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”

Queen Casino is a leading brand under Lowkey Ltd. that specialises in online gambling services. Queen Casino, which has a large presence in Asia, is well-known for its creative gaming style and dedication to responsible entertainment. Queen Casino is committed to encouraging responsible gambling. The brand strives to provide a safe and pleasurable experience for all of its gamers.

Samuel Deri Divina, Director of Lowkey Ltd, commented, “We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters. This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”

In terms of on-field play, the team opened the 2024-25 season with a tight 3-2 loss to Bayer 04 Leverkusen. The team will attempt to rub off the game and bounce back to winning ways when it next meets Bochum on August 31.