Reds to bring ‘The LFC Experience’ to New York City this month – Liverpool FC

Former players Lucas Leiva and Martin Skrtel will be joining the Reds during this exciting visit, meeting with fans from NYC and Brooklyn’s Official Liverpool Supporters Clubs and supporting partner-led events.

Taking place from September 26-28, ‘The LFC Experience’ demonstrates the club’s commitment to engaging with its passionate fanbase and commercial partners in the US, while enhancing its presence in one of its most strategic international hubs, with more than half of the club’s partners now headquartered in the US.

According to the latest figures from Global Web Index, there are more than 24 million LFC fans in the US alone, with 67 Official Liverpool Supporters Clubs across 35 states.

The club’s recent pre-season tour of the US was a resounding success, breaking attendance records at major venues, including Lincoln Financial Field in Philadelphia and Williams-Brice Stadium in South Carolina.

Kate Theobald, head of global partnership sales at LFC, said: “We are looking forward to bringing this unforgettable ‘LFC Experience’ to New York City this month to engage with our loyal fans and partners.

“This region is one of our biggest international markets, and ‘The LFC Experience’ will provide a unique platform to amplify our reach and continue to strengthen our ties in the US, where more than half of our partners are now headquartered.”

‘The LFC experience’ also coincides with New York Climate Week (NYCW), and to mark this Lucas and Skrtel will accompany Rishi Jain, director of impact at LFC, on a visit to the United Nations to discuss the ongoing collaborative work as part of Global Goals Week.

The club will also host and participate in a high-profile panel discussion on sustainability and the role of sports and brands driving change, alongside representatives from other major US sports organisations.

LFC is proud to have been named as the most environmentally sustainable Premier League club for the second consecutive year in the Sport Positive League for continuing to lead the way on governance in this space, being the first club to be certified to ISO 20121 (sustainability), ISO 45001 (health and safety) and ISO 50001 (energy), ensuring it is sustainably certified and internationally recognised for its ability to deliver sustainable events.

The Red Way recently added a Sport Industry Award for environmental sustainability to its list of accolades, as well as being named as one of the top 10 most sustainable sports companies by Front Office Sports.

Discussing the club’s NYCW activities, Jain said: “New York Climate Week provides a fantastic platform for us to highlight our sustainability initiative – The Red Way – and how we are striving to lead the way in sport to build a better future for our people, planet and communities.

“It is an opportunity to come together and collaborate with our partners and stakeholders on sustainability and share best practices, as well as explore how sports as a whole can promote sustainable practices and environmental stewardship.

“We are also delighted that as part of our visit to NYC we have the chance to take our legends to the UN’s headquarters to hear more about The Red Way’s ambitious targets to make a real impact and how it is supporting 14 of the UN’s sustainable development goals.”

In addition to the UN visit, LFC will host a special watch party in New York City for the Reds’ fixture against Wolverhampton Wanderers. This event will bring together the club’s partners, key stakeholders and local supporters to cheer on the team, enjoy the game and network in a vibrant atmosphere.

LFC Foundation will also be highlighting its impact in the region by showcasing its employability programme, Creative Works. Supported by club partner Kodansha, Creative Works operates across the five boroughs of New York City and New Jersey, inspiring the next generation of creatives through storytelling.