Interview with Jamie Rosen from FruitySlots: How the Casino Affiliate Landscape has Changed Since 2020

Jamie Rosen is a renowned name in the world of online casinos. He is the co-founder of FruitySlots, an affiliate website that helps players find the best online casinos for slot games.

The year 2020 changed the world, and this fact cascaded onto the online casino industry. Below, Jamie talks about how the casino affiliate landscape has shifted and what that means for players and businesses alike.

Question 1: What is a casino affiliate, and what does FruitySlots do?

Jamie Rosen: An online casino affiliate is a company that works with online casinos to help them attract more players. We do this by sharing information about various casinos, including the games they offer and the bonuses players can achieve.

FruitySlots is an affiliate site and one of the biggest ones in the UK. We craft reviews and guides to assist players in selecting the perfect slot sites. Our goal is to make it easier for players to find trustworthy casinos and have a good time while playing.

Question 2: How has the casino affiliate landscape changed since 2020?

Jamie Rosen: Well, since 2020, quite a lot has changed! First of all, there were new regulations in the UK that made restrictions for people to gamble without thinking much. For instance, online casinos now must include checks on how much money people can spend so that players do not lose excessively.

This also means that affiliates like FruitySlots have to be more considerate about how we refer to gambling in its totality. At this moment, we shift towards the publicity of safer gambling and making sure any risks are well-known.

Another big change is that, due to the COVID-19 pandemic, more and more people started playing online. While people were staying home, they spent more time on the internet and played online casino games. This was good for the gaming industry since more players joined in, but it also meant that we, as affiliates, had to keep up the pace and make sure our information was current.

Question 3: How has technology changed the way affiliates work?

Jamie Rosen: The growth in technology has brought a major change within the casino affiliate landscape. Of course, everyone does nearly everything with their mobile phones nowadays. This is inherently relevant when it comes to accessing casino games; more players are doing so via their phones rather than computers.

Hence, affiliates needed to ensure that our website flowed synchronously on mobile. We also had to make our content shorter and simpler to read on smartphone devices, as people definitely don’t want to scroll through a big, long page on their phone.

The other important technology is Artificial Intelligence. AI helps us really understand what players are looking for. For example, if a player likes a particular type of slot, then AI helps us recommend similar games or online casinos with great bonuses for the same game type, which obviously makes the experience much more personal to the player.

Question 4: What has FruitySlots done to stay ahead of the changes?

Jamie Rosen: As an affiliate site, FruitySlots is quick to evolve and keeps updating itself with the changing market. One of the first things that was in place was responsible gambling. We make sure at all times now that we’ll always push out information about how to gamble safely and never bet more than you can afford to lose.

Also, we just worked our guts out, improving the website and making it more mobile-friendly. Another important step in the process is staying abreast of the latest games and online casinos. We regularly update reviews so that players find fresh information about the newest slot sites and games.

Question 5: Do you have any advice for players who are just starting out?

Jamie Rosen: The advice I have for new players is to always play responsibly. Know your limits and never gamble more than you can afford to lose. Take the time to read reviews from trusted websites such as FruitySlots, that lists the best slots to play and the top operators in the UK to play at.

Also, look for good bonuses and casino payment methods, but remember to always read the terms and conditions so you know exactly what you get.