Online gambling beginning to take centre stage

It has been around since the early 1990’s and attracted a steady stream of users onto its platforms since then, but now, online gambling is beginning to establish itself as a prominent avenue in the UK entertainment industry. Online gambling activities such as online casino play and online sports betting not only class as entertainment, but they overlap with other industries such as sports and gaming, which is boosting their personality and exposure.

Online gambling providers played second fiddle for many years while land-based casinos and high street bookmakers secured most the gambling business. However, the landscape has changed, and the online realm is where a larger number of people are spending their time gambling.

Online sports betting

Sports have always been one of the most favoured pastimes for the British public, with locals in Solihull keeping a keen eye on the progress of Solihull Moors each match. Since their promotion to the National League in 2016, Solihull have been permanent residents of the fifth tier of English football. Under managers such as Liam McDonald, Mark Yates, Tim Flowers, Neal Ardley, and Andy Whing, the town just outside of Birmingham has failed to make the step to League Two.

So far this season, the odds are against them making the historic jump after missing a golden opportunity last season following the agonising defeat to Bromley in the play-off final back in May. But such is the progress of sports betting, comprehensive odds can be found on Solihull Moors in the National League. From outright odds to be promoted to results and goal handicaps, Solihull fans now have more ways to back their team due to the strides made by sports betting.

Regardless of if you root for The Moors or another team or sport even, online sports betting has made tremendous progress over the years and now delivers live updates on events and even streams live events such as horse racing. The usability has also improved vastly to the extent that users can access online bookmakers via apps on mobile phones.

Online casinos

Another arm of online gambling that is currently thriving due to greater accessibility and a more interactive experience are online casinos. Much like with online sports betting, online casino providers in the UK are benefiting from people spending more time online. Online casino providers have been able to expand their repertoire of games on offer and the variety in themes, characters, sounds, and bonuses to entice more players onto their platforms.

Bonuses and rewards in particular are a currency that online casinos offer vast amounts of. Buy the bonus slots allow players to advance to bonus rounds in a particular game much quicker, while free spins are also awarded for a number of actions, including depositing funds, even with a certain method or cryptocurrency, or wagering a certain amount.

Users at an all-time high

The popularity of online gambling, on online casino platforms or online bookmakers is represented by the compound annual growth rate of 1.75% between now and 2028, which projects a market value for the UK online gambling market of £11.62 billion. In the past, live sports action in the stadium or on television used to be the main focus. Land-based casinos used to be the go-to option for casino fun. Nowadays, with an increasing amount of online gambling providers opening their virtual doors, coupled with the lucrative nature of it for the British government, we can expect online gambling to take centre stage over time and welcome a record number of users over the coming years.