BetMGM Casino Builds Upon the Omnichannel Experience With Rakin’ Bacon Odyssey Release

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Larry Henry

Larry Henry is a veteran print and broadcast reporter and editor who has been a political editor at the Las Vegas Sun and managing editor at KFSM-TV, the CBS affiliate in Northwest Arkansas. Larry also has experience with media outlets in other states with gaming, including Tennessee and Louisiana.

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Last Updated: May 24^th, 2024

Popular iGaming brand BetMGM announced the omnichannel launch of the slot game Rakin’ Bacon Odyssey in the Wolverine State. The new slot will be exclusively available on BetMGM’s online casino and the casino floor of MGM Grand Detroit. The move allows Michigan players to enjoy this immersive game in person or play at their convenience online on the operator’s reliable casino app or responsive website.  

BetMGM executive Oliver Bartlett endorsed the release via the official press release published on BetMGM’s blog. According to Bartlett, Rakin’ Bacon Odyssey is a great example of the operator’s omnichannel advantage. The vice president of gaming products and content at BetMGM emphasized that the company is proud to exclusively offer this popular slot online in Michigan, which, in Bartlett’s opinion, is the top jurisdiction for iGaming.

The Golden Pig Is Back

The Rakin’ Bacon Odyssey slot is the latest chapter in the Rakin’ Bacon series, first released in 2018 by developer AGS (American Gaming Systems), a New York-based iGaming supplier with land-based casino roots. The newest iteration in the popular storyline features the legendary golden pig Cornsquealius, who departs for new adventures in ancient Greece. 

The slot uses a 3×5 grid, and the layout can grow to 6×5 during a bonus feature with 7,776 ways to win. There are four jackpots integral to Rakin’ Bacon Odyssey. The graphics are immersive, and the game is mobile-friendly. 

According to Zoe Ebling, AGS’s vice president, the launch of Rakin’ Bacon Odyssey in Michigan via the partnership with BetMGM underscores the developer’s position as a premier provider of the omnichannel experience. The software vendor is committed to delivering seamless cross-platform gameplay that bridges the gap between online and land-based casinos. Its collaboration with BetMGM creates new industry standards in omnichannel innovation. 

Although this is the first omnichannel launch of Rakin’ Bacon Odyssey in the Wolverine State, it’s not the first such approach nationally. Caesars Palace, another Michigan online casino, simultaneously debuted this slot in its New Jersey app and Atlantic City land-based venues in February.   

BetMGM Leverages the Omnichannel Experience to Connect With Players 

The omnichannel strategy implemented by BetMGM is another step towards improving the brand’s position in Michigan. BetMGM lost its leadership role in the Great Lake State’s iGaming market over the previous two months to competitor FanDuel. BetMGM held the crown for 38 consecutive months. The revenue margin between BetMGM and FanDuel in April is not significant, with the latter beating BetMGM by $900K.  

BetMGM already offers one of the largest lobbies in the state and distributes a variety of Michigan online casino promotions. The exclusive launch of Rakin’ Bacon Odyssey at BetMGM’s retail and online casino will enhance the brand status by focusing on an omnichannel experience.

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Larry Henry is a veteran print and broadcast reporter and editor who has been a political editor at the Las Vegas Sun and managing editor at KFSM-TV, the CBS affiliate in Northwest Arkansas. Larry also has experience with media outlets in other states with gaming, including Tennessee and Louisiana.

Read Full Bio

Larry Henry

Last Updated:
 
May 24^th, 2024