Big Data Analytics: The Catalyst for Innovation in the Casino Industry

The online casino industry is one of the most fiercely competitive sectors on the planet, and brands need to constantly push forward if they want to beat their rivals. One way to do this is through innovation, and a lot of the time this comes in the form of new games.

For example, players can now bet on the Aviator game, which belongs to a new category of crash games. In the title, players see a plane flying across the screen. As it travels, the bet multiplier increases and players have the chance to cash out whenever they want. However, if the plane flies away before the player has decided to cash out, they lose their bet. The game is completely random, and the plane flies away at different times in each round. Therefore, it’s up to the player to decide how long they can hold their nerve for.

Online casinos have countless game categories now, with different ones aimed at different player types. By expanding these categories and offering more, they can aim to attract an even broader range of players.