Have you ever wondered what the most popular designers and brands are in each state?
In the South, shoppers love preppy vacation brands like Lilly Pulitzer, while in the Northeast, women often opt for workwear brands like J. Crew.
To find out the most popular designers, FEMAIL received data from Poshmark and Afterpay – and looked at analytics from Google Trends state by state – to discover where women are shopping as well as what they’re searching for and buying.
‘The state you reside in strongly dictates your exposure to brands and what is trending in your region,’ Chloe Baffert, the head of merchandising and curation at Poshmark consumers, told DailyMail.com.
Chloe explained that ‘whether consciously or not’ people ‘look to those around them for what brands to wear,’ which ‘becomes all the more apparent when visiting a new state.’
‘The state you reside in strongly dictates your exposure to brands and what’s trending in your region,’ Chloe Baffert, the head of merchandising and curation at Poshmark consumers, said
The South
‘Each state has poster child brands that represent the style of its residents – Lilly Pulitzer is synonymous with Palm Beach and southern resort wear style, and is one of the top purchased brands among Poshmark shoppers in Florida, and both North and South Carolina,’ Chloe said.
And when it comes to Washington, D.C., which is technically in the South although it does defy categorization, there’s a focus on sustainability.
‘In social and politically-centric states like the nation’s capital, we see a direct correlation between sustainably focused brands being purchased like Reformation, and brands with a meaningful mission, like Chantecaille, a luxury beauty brand with strong philanthropic ethos,’ Chloe explained.
Athleisure is also on the rise in southern states – Lululemon is the most popular brand in Alabama, Arkansas, Georgia, Tennessee, Texas, and Maryland.
In North Carolina, female shoppers are currently perusing Tuckernuck, the preppy website that sells a variety of designers, like colorful sundresses from Alexis and classic denim from Agolde, as well as its own brand.
People in Alabama also love shopping at Gus Mayer, a local women’s clothing store, according to data from financial services firm Digg, which looked at Twitter to see what brands people in each state talked about most.
Alabama women are also shopping online at fast-fashion retailer Fashion Nova, per Google Trends.
According to data about top stores from Yelp, people in Arkansas are also big Target shoppers and in Kentucky, they adore Marshall’s.
‘Lilly Pulitzer is synonymous with Palm Beach and southern resort wear style and is one of the top brands among Poshmark shoppers in Florida, and North and South Carolina,’ Chloe said
In North Carolina, female shoppers are currently perusing Tuckernuck, the preppy website that sells a variety of designers, like Alexis and Agolde, as well as their own brand
The Northeast
If you’re spending time in the Northeast, expect to see people embracing quiet luxury.
‘Quintessential preppy style, before it was dubbed the trendy quiet luxury, and the East Coast go hand in hand,’ Chloe said.
‘J. Crew is among the top purchased brands of Poshmark shoppers in New York, Maine, Virginia, and Connecticut,’ Chloe continued.
But it’s not all about preppy style – in Connecticut and Rhode Island, boho-chic brand Free People reigns supreme on Poshmark, and in New York and Pennsylvania, shoppers are buying up Lululemon secondhand.
In New York and Pennsylvania, shoppers are buying up Lululemon secondhand on Poshmark
But it’s not all about preppy style – in Connecticut and Rhode Island, Free People reigns supreme on Poshmark
‘J. Crew is among the top purchased brands of Poshmark shoppers in New York, Maine, Virginia, and Connecticut,’ Chloe said
Over the last year, New Yorkers’ top searches have been Old Navy and Bloomingdale’s
According to Google Trends, New Yorkers are also interested in the high-low combination – FEMAIL looked at the analytics for shopping, women’s clothing, and fashion and style.
Over the last year, New Yorkers’ top searches have been Old Navy and Bloomingdale’s.
New England, Vermonters and Rhode Islanders adore the discount designer chain Marshalls, according to Yelp‘s list highlighting the most beloved brands state by state.
Mainers can’t stop searching Louis Vuitton and Dior, according to Google Trends, showing a real love of luxury.
The West
In Arizona, they stay trend with Forever 21’s inexpensive designs, like the ones shown above
Montana is full of billionaires, which makes sense as the top Googled designer over the last year is Louis Vuitton
Folks in California and Nevada love their athleisure – with Lululemon being the top selling brand on Poshmark.
According to data from the buy now, pay later financial technology company Afterpay, women in California are shopping for the basics, as well as dresses, skirts, sandals, and shorts for the warmer weather.
Unsurprisingly, in Nevada, wedding and bridal party dresses are another major purchase on Afterpay – just think about all of those Las Vegas weddings.
Free People is popular in Oregon and shoppers also peruse Nordstrom Rack for discounts on designer duds.
Montana is chock full of millionaires, which makes sense as the top Googled designer over the last year is Louis Vuitton.
In Arizona, they stay on trend with Forever 21’s inexpensive designs, which makes sense as the fast-fashion retailer has 10 stores across the state.
The Midwest
Google Trends shows Minnesota women looking for workwear at the classic womenswear store Ann Taylor, as pictured above
For South Dakota residents, Lands’ End is the online shopping destination they turn to for everything from sweaters to polo shirts
Ladies in the Midwest adore simple, preppy options and classic womenswear work designs.
In Indiana, Yelp said Marshall’s reigns supreme, while Digg explained women in Indiana adore Vera Bradley’s quilted, colorful designs – which are making a comeback with Gen Z on TikTok.
In Iowa, Lululemon is the top choice – and according to Afterpay, it’s all about the basics in the Hawkeye state. Shoppers are looking for outerwear for the colder temperatures, underwear and socks, and hats.
For Minnesotans, women’s clothing store Maurices is their go-to shop according to Digg, while Google Trends shows them looking for the basics at the classic womenswear store Ann Taylor.
Afterpay data shows that women in Minnesota are looking for the basics, like outerwear and outfit sets, but also hunting down wedding and bridal party dresses.
In Ohio, women are searching Hot Topic’s sister store Torrid’s edgy plus-size offerings.
For South Dakota residents, Lands’ End is the online shopping destination they turn to for everything from sweaters to polo shirts.
Whether you’re searching for preppy workwear in the Northeast or colorful sundresses in the Southeast, there’s a brand for every state and everyone.
