First releases in-depth gamification report, GMFY

GMFY (pronounced ‘GAMIFY’) is the result of years of development by First’s technology and product development teams and is already producing outstanding returns for the operators that have integrated the solution. 

Gamification in online sports betting is unusual and showcases how First develops high quality content to raise engagement and activity that drive revenues to operators. 

Commenting on the report, Tom Light, CEO of First, said: “GMFY is the fruit of years of hard work and focus from our technology and product development teams and we’re delighted to bring it to market. Gamification is a well-known and much-used term in the online gambling industry and its profile has increased significantly in recent years, but it also requires time and dedication to produce a solution that performs strongly and delivers results. That is why I’m so happy to deliver GMFY to operators and look forward to seeing it integrated among many of our partners.” 

The new report is available for download here.