Gambling
Governments Strengthen Regulations Against Online Gambling

Across the globe, the online gambling industry is undergoing significant changes as governments tighten regulations to address growing concerns about the potential harms of gambling. New Zealand is at the forefront of this movement, implementing strict new rules aimed at safeguarding players and creating a safer online environment.
The New Zealand government, led by Minister of Internal Affairs Jan Tinetti, has announced a comprehensive overhaul of its online gambling regulations. This initiative marks the country’s serious commitment to tackling the social and economic impacts associated with increased online gambling activities. The new measures will significantly tighten control over licensing, advertising, and player protection to support safer gambling choices for New Zealanders.
One of the most contentious aspects of this proposed regulation is the government’s plan to drastically cut the number of licenses issued to online casino operators. Currently, many offshore operators target New Zealand residents, frequently bypassing local laws. The government aims to mitigate this issue by limiting approved operators and ensuring stringent scrutiny over those who receive licenses.
To maintain their presence in New Zealand, operators will have to comply with rigid new standards, which include enhanced transparency and mandatory reporting on player spending. This approach has elicited divided opinions, as some industry experts fear it could merely push gambling activities underground. Minister Tinetti remains optimistic, arguing, “Stronger oversight measures will help eliminate potential risks and protect our communities.”
Advertising restrictions are another cornerstone of the new framework. Online operators will face stringent guidelines on how and where they can promote their platforms — particularly aimed at protecting vulnerable groups, including minors and those with gambling issues. Notably, ads targeting younger demographics or touting “risk-free” gambling promotions could be banned. Operators will now be required to include clear disclaimers about gambling risks, alongside accessible support services for problem gamblers.
To fortify these precautions, the regulations will also mandate the integration of advanced technology, including artificial intelligence, to monitor user behavior for signs of gambling addiction. This added layer aims to establish spending limits, ensuring players gamble responsibly and remain within safe boundaries.
The proposed changes are open for public consultation, allowing various stakeholders — from industry representatives to community groups — to provide input. This feedback is intended to help the Ministry of Internal Affairs fine-tune the regulations before their expected implementation by mid-2025. The responses from operators have been mixed; some larger companies worry about the economic ramifications of reduced licenses, but others recognize the necessity of tighter regulations to protect consumers and build long-term trust.
New Zealand isn’t alone; similar trends are occurring internationally. Countries like the United Kingdom and Australia are also intensifying their scrutiny of online gambling due to documented instances of addiction, financial distress among players, and exploitation of vulnerable communities. Experts observe these efforts as part of a broader ambition, with New Zealand aspiring to set a global standard for responsible gambling through comprehensive and proactive measures.
Meanwhile, in Ontario, Canada, another layer of regulatory evolution is rising, particularly concerning daily fantasy sports (DFS) and online poker. Currently, five appeals court judges are deliberated over potential changes to the rules governing these online gambling formats. The outcome could reshape how Ontario-based players engage with peer-to-peer games across borders.
The Canadian Gaming Association (CGA) advocates for regulatory adjustments enabling Ontario players to connect with those outside the province without infringing on the Criminal Code. Ontario introduced its regulated iGaming market back in April 2022, allowing local operators to create exclusive platforms. Key players like DraftKings and FanDuel decided to withdraw from offering DFS contests within the province due to these restrictions.
During recent court proceedings, CGA’s President Paul Burns and other representatives argued for enabling online interactions among players across jurisdictions, provided provincial regulators still maintain oversight. The discussions highlight not only legal frameworks but also the necessity for players to be protected under regulated conditions, regardless of their geographical location.
The court is expected to take months to reach their verdict, as the case navigates through the complexity of the Canadian Criminal Code and the intricacies involved with defining international gaming.
The situation is placing additional pressure on iGaming Ontario, which works with the Alcohol and Gaming Commission of Ontario (AGCO) to establish and enforce standards. The regulator’s future transformations will present new possibilities and challenges for the online gaming marketplace, especially following the recent announcement of iGO transitioning to become an independent agency by 2025.
While the focus on regulation remains strong, it is equally important for the industry itself to balance responsible practices with growth and innovation. The consultations and subsequent regulatory changes underway signify proactive steps toward establishing safer gambling practices across nations.
Despite the rigorous challenges, public sentiment largely supports these necessary shifts. New Zealand’s proposed regulations and Ontario’s court proceedings reflect the growing recognition of the significance of responsible gambling. Stakeholders and advocates stress the importance of mitigating harmful practices and prioritizing consumer protection as the online gambling sector continues to evolve.
New Zealand’s bold approach, alongside Ontario’s potential regulatory shift, signals significant transformations within the global online gambling framework. The future of these markets hinges on successful implementation of these proposed regulations, fostering safer gambling environments for players and mitigating the risks associated with online gambling.
The road to enhancing gambling safety is complex, but the commitment shown by both New Zealand and Ontario demonstrates the industry’s capacity for meaningful change. These developments indicate not only regulatory transformations but also necessary social responsibility within the digital gaming space.