Introducing Bally Play, a New Free-to-Play Social Casino in New Jersey

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Richard Janvrin

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• Online sportsbooks, Online casinos, Online slots, Social casinos

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Last Updated: 
Jun 12^th, 2024

There’s a new free-to-play social casino live in New Jersey named Bally Play, an effort created by Bally’s Corporation in conjunction with Ruby Seven Studios. 

With Bally Play launching in the state, they now have multiple platforms, including a real-money NJ online casino, social casino, and retail casino at the Boardwalk Hotel and Casino in Atlantic City. 

At launch, Bally Play has about 150 games, including Flaming Chilies, Devil’s Lock, Wheel of Fortune, Rakin’ Bacon, and many more. These games come courtesy of developers like IGT, Konami, Lightning Box, Oddsworks, Rising Digital, Rogue Gaming Studios, SegaSammy, Bluhare Studios, Everi, and more. 

In addition to slots, Bally Play players can enjoy table games, video poker, bingo, and keno. 

“As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino. Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players,” said Bally’s Corp. chief product officer Sina Miri about Ruby Seven Studios. 

Michael Carpenter, the CEO of Ruby Seven Studios, responded saying, “Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise.”

Bally Play marks another free-to-play offering from Bally’s. They previously partnered with Minor League Baseball (the farm system of Major League Baseball) to launch Minor League Rundown. 

You can download Bally Play’s mobile app in the Apple App and Google Play Store. It’s also available on desktop, too.

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Last Updated: 
Jun 12^th, 2024