Josefine Lindström, Co-founder of Casinotopplistan: “2024 has been a year of balance in the gambling sector”

A: (Laughs) Totally a coincidence. I never imagined I’d end up in this industry. I started as a freelance writer for a Swedish operator, and I was fascinated by the complexity behind something that, from the outside, seems so simple. It’s not just about numbers or games; there’s a lot of psychology, strategy, and of course, the responsibility of offering something entertaining without causing harm. I was completely hooked.

A: Definitely. It was when we launched an initiative at CasinoTopplistan to educate players about responsible gambling. We received messages from people thanking us for the resources we provided and how it helped them make more conscious decisions. That kind of feedback gives you perspective and meaning in your work.

A: It’s been an interesting and challenging year. On one hand, technology continues to advance rapidly, and online casinos have become more intuitive and appealing. On the other hand, regulations have tightened, especially in Europe, which is a good thing but has forced operators to adapt quickly. I’d say 2024 has been a year of balance—between innovation and regulatory compliance, between entertainment and responsibility.

A: For many, it’s been a positive change. Stricter regulations have brought transparency and protection, while technological improvements have made the experience more personalized and secure. Players today feel more empowered, with more tools to play responsibly.

A: It’s a challenge, but not impossible. It all starts with education—helping players understand how games work, what the risks are, and what tools they have to stay in control. I also think operators need to be more proactive in demonstrating their commitment to responsible gambling. It’s not just a marketing effort; it needs to be genuinely reflected in every decision they make.

A: Some are, but there’s still a lot of work to be done. There are still companies that prioritize short-term profits over long-term sustainability. However, I believe change is underway, and players are also starting to demand more accountability from operators.

A: Virtual reality is incredibly promising. Imagine being able to step into a virtual casino and have an immersive experience from home. But I’m also excited to see how artificial intelligence can make gambling safer by detecting risky patterns before they become a problem.

A: I’d bet on artificial intelligence. Its ability to personalize the player experience while simultaneously reinforcing responsible gambling makes it an incredibly powerful tool.

A: I think it’s our obsession with transparency and innovation. Here, it’s not just about offering entertainment but also building trust with players. That, combined with a culture that values social responsibility, makes Sweden stand out.

A: Sweden has a very practical mindset and a collective well-being approach. I always think about how a decision can impact both the operator and the player. That perspective has helped me make more balanced decisions.

A: I love spending time in nature, especially in the Swedish forests. I’m also a big fan of mystery novels; they help me clear my mind.

A: Yes, the importance of setting boundaries. Learning to establish them is fundamental, both in gambling and in daily life. It’s what allows you to enjoy without losing control.

A: Be curious and eager to learn. This industry changes constantly, and those willing to adapt and think creatively have a lot to gain.

A: Remember that gambling is entertainment, not a solution. Play responsibly, enjoy yourself, but always stay within your limits.