London Casino and Gaming Show appeals to smaller suppliers

Small specialist suppliers are as necessary to the upcoming London Casino and Gaming Show as the behemoths of the international gambling industry, according to one confirmed attendee.

And the smaller companies can have the same kind of penetration of the big name casinos as the slots suppliers. One such company keen to highlight the benefits of the new show is Uniforms by John Marks. The London-based company serves the UK hotel and casino industry.

Carolyne Hirsch, managing director, has seen its products dress the staff at big names in the UK, such as Genting, Aspers, Hippodrome, Metropolitan, Admiral and Grosvenor, and in other countries at Casinos Poland, Sopron in Hungary, Golden Palace in Belgium, Admiral in Liechtenstein, Viage in Belgium and many others.

“We’re a long-established supplier with a proven record for quality and service,” said Hirsch. “We have an art department that creates bespoke designed garments and we also supply from a large variety of stock-supported collections. We customise, personalise and brand as requested.”

Hirsch will take her products to the London Casino and Gaming Show in January at the ExCeL and will have a booth there. The week after, the supplier will head to ICE in Barcelona, Spain, to meet customers, but without a stand.

“We hope that with the London event we can open new markets, such as amusement arcades and spread within the leisure industry.”

The London Casino and Gaming Show, therefore, offers Uniforms by John Marks an opportunity to get in touch with new venues and customers in the UK.

“The decision makers are generally the owners and the managing directors and I think that they will go to the show.”

The London Casino and Gaming Show takes place between January 14-16.