Mango expands U.S. presence with new store opening in Seattle

The Barcelona-based fashion retailer Mango is pressing forward with its broader growth strategy in the United States. Following its recent store openings in major cities such as Washington D.C. and Boston, Mango is reinforcing its commitment to the North American market by opening its first store in Seattle, further solidifying its presence in Washington state.

The Barcelona-based brand will open its first store in Seattle next year

The Seattle store will be located in Bellevue Square, one of the city’s premier shopping destinations. Dedicated to Mango’s Woman and Man collections, the store will embody the brand’s Mediterranean-inspired New Med interior design concept, which emphasises a warm and welcoming atmosphere, sustainability, and a seamless blend of architecture and interior design.

“We are thrilled to continue executing our expansion plans by establishing a presence in Seattle, a key market on the West Coast. This is a very exciting time for Mango as we work to bring the brand experience to more consumers across the United States,” said Daniel López, Mango’s director of expansion and franchising.

This Seattle opening is part of Mango’s broader international growth strategy, as outlined in its ambitious 2024-2026 strategic plan. Mango initially entered the U.S. market in 2006, but the company significantly ramped up its expansion efforts in mid-2022, investing $100 million into scaling its operations within the country.

In addition to its flagship store on New York’s iconic Fifth Avenue, Mango has been rapidly expanding its footprint across the United States. Recent openings include stores in high-profile locations in Florida, California, Texas, Georgia, San Diego, and Pennsylvania. By the end of this year, Mango aims to operate a total of 40 stores across the U.S., positioning the country as one of its most significant markets in terms of revenue generation.

As part of its strategic focus on the U.S. market, Mango also launched its customer loyalty program, “Mango Likes You,” earlier this year. The program offers customers the ability to accumulate and redeem points, which can be used to access discounts on future purchases, among other perks. Initially developed in 2019, the loyalty initiative has since expanded to 16 international markets and now boasts a membership base of 32 million customers worldwide.

While Mango is focused on its U.S. expansion, the company is also accelerating its growth in key European regions. The brand is especially focused on markets such as the United Kingdom, where it has plans for several new store openings throughout the year, and Italy, where it is on track to reach 100 stores by the end of 2024.

Germany is another crucial market for Mango’s European expansion, having recently opened a new boutique in the city of Dresden. Currently, Mango operates in over 120 countries worldwide, solidifying its status as a global fashion powerhouse with an extensive retail footprint.

Domestically, Mango has also been growing its presence in Spain. One of its most notable recent openings was the inauguration of a new flagship store located in Madrid’s Plaza de España on September 12. This expansive store offers Mango’s full range of collections, including Woman, Man, Kids, and Teen lines.

Founded by Isak Andic in 1984, Mango reported revenues of €1.543 billion in the first half of its current fiscal year, marking a 6.3% increase compared to the same period the previous year. Looking ahead, Mango is targeting a record-breaking turnover of €4 billion by the end of 2026, with plans to open an additional 500 stores as part of its ambitious global expansion strategy