Connect with us

Fashion

New ‘Amazon Haul’ digital storefront launches for US customers

Published

13 hours ago

on

New ‘Amazon Haul’ digital storefront launches for US customers

The service is integrated into the Amazon app, and users can access it by searching for “Haul”. Credit: Charles McClintock Wilson / Shutterstock.

E-commerce giant Amazon has unveiled a new digital storefront, Amazon Haul, to offer affordable products for its customers in the US.

Currently in beta, the service is seen as the company’s strategic move to compete with fast-fashion retailers such as Shein, Temu and the TikTok Shop.

A selection of products, including fashion, home, lifestyle, electronics, and more, is available at the digital storefront for $20 or less, with most priced at $10 or under and some as low as $1.

The service is integrated into the Amazon app, and users can access it by searching for “Haul”. The company has announced that Amazon Haul will become available to customers upon updating their Amazon Shopping app.

The company noted that delivery will be completed within one to two weeks, as items are shipped directly from a warehouse in China.

Amazon CEO Andy Jassy noted in August that there was a trend of customers opting for cheaper items and purchasing more essential goods, which has influenced the creation of Amazon Haul, reported Reuters.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData







Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Amazon Worldwide selling partner services vice-president Dharmesh Mehta said: “Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices.

“Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected. It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”

Amazon Haul is designed to provide a unique shopping experience, with its own search, cart, and checkout process. Customers can accumulate a collection of low-priced items, with discounts available for larger orders.

This initiative is believed to help Amazon capture a larger market share in the competitive low-cost retail sector, where price is a significant factor for consumers.


Related Topics:
Continue Reading