New Jersey Devils Partner with PlayStar in Groundbreaking Online Casino Deal

PlayStar, one of the most well-known online casino interactive gaming companies, has emerged as the first online casino to partner with a professional New Jersey sports team. The brand was happy to announce to the fans the already-signed deal with the NHL’s New Jersey Devils in the Garden State.

The PlayStar website has been quite active this year, and this deal with the New Jersey Devils will only increase its traffic. Quite notably, PlayStar’s move is remarkable because online casinos rarely receive recognition from professional sports teams and seldom partner with them.  

Jon Bowden, PlayStar’s Chief Marketing Officer, said the company is excited to deepen its local ties. He further explained that PlayStar has “made significant in-roads into the competitive New Jersey market” and that the partnership “will bring even more locally focused benefits to [our] players.”

By joining forces with the Devils, PlayStar is giving fans new ways to engage with their favorite sports team while also enjoying iGaming products.

Demystifying the Ins-and-Outs of the Partnership Deal

The partnership between PlayStar and the Devils will have two major components. First, PlayStar will display the New Jersey Devils logo on its online casino throughout the 2024-2025 NHL season.

PlayStar’s “Golden Goal Sweepstakes” events will also be promoted by the Devils. The Senior Vice President of Corporate Partnerships Activation at New Jersey Devils & Prudential Center, Chad Biggs, made this known in a statement: 

“The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”

As part of the excitement, fans can anticipate PlayStar-exclusive leaderboards and Devils-themed hockey games on the PlayStar’s website. Leaderboards enable users to win invaluable prices like free tickets to The Prudential Center, The Devils home arena.

Boosting PlayStar’s Presence in New Jersey

The only state in the U.S. where PlayStar runs its e-casino is New Jersey, and this partnership with The New Jersey Devils demonstrates PlayStar’s responsibility and commitment to build and grow its influence in the state. 

PlayStar has been steadily expanding its game choices and partnerships to secure a top spot for itself in the competitive New Jersey e-gaming market since 2022. In 2024, PlayStar endorsed various dignified deals to expand its game library, not to mention deals with Play’nGo, PariPlay, Relax Gaming, and Wazdan. 

New titles and excellent gaming experiences were introduced to PlayStar customers thanks to these partnerships. The latest one aims to strengthen PlayStar’s local roots further and give fans an experience that combines their love for professional hockey with the thrill of online casino games.

Perks for Fans and Players

PlayStar will also offer other peculiar promotions tied to the New Jersey Devils’ home games in addition to the $10,000 Golden Goal Sweepstakes. Other exclusive offers, bonuses, and unique gaming experiences will be applicable to fans who play through PlayStar’s online casino. 

PlayStar users will also be able to bet on co-branded games featuring the Devils. This is a unique crossover experience between love for the team and interest in online gaming. In addition, customer leaderboards will give top players a chance to win exclusive Devils-related prizes. Meanwhile, for fans attending games in person, PlayStar’s branding will be visible throughout the Prudential Center, from digital displays to interactive promotions.

This increased visibility will help PlayStar reach a larger audience while providing Devils fans with fresh brand engagement opportunities.

The Future of Online Gaming and Sports Partnerships

As online casinos and e-gaming grow in demand, more sponsorships between gaming operators and sports teams may be announced. These partnerships will give fans and users more ways to relate with their favorite team while generating extra income for both companies.

For now, PlayStar is leading the charge as the first online casino in New Jersey to align with a professional sports team. Both PlayStar and the New Jersey Devils are excited to see how far they go with this new partnership, and fans can await interesting developments throughout the NHL season. 

The forthcoming season promises to be filled with exciting moments both on ice and online. With this deal, PlayStar is establishing its position as an important player in the New Jersey online casino market and reshaping the relationship between online gaming and professional sports.