Nickelodeon, Paramount+ Marketing Exec Sabrina Caluori Exits

A second top marketing executive is departing Paramount Global.

Sabrina Caluori, executive vp kids and family marketing for Nickelodeon and Paramount+, is leaving the company. Her departure follows that of Paramount+ and Showtime chief marketing officer Michael Engleman, and comes at a time when Paramount is looking at large numbers of layoffs ahead of its merger with Skydance.

Caluori has been at Nickelodeon for three years and was elevated to her current position in 2022. In a note to staff (read it in full below), she says Nick “was the very first brand that I loved” and praised her team for their recent work.

“I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created,” Caluori wrote. “Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick.”

Paramount announced last week that it will lay off 15 percent of its employees in the United States as the company looks to cut half a billion dollars in costs. Paramount also sold off two entertainment websites last week as part of the cost-cutting effort and has gutted the sites for several of its cable networks.

Prior to joining Nickelodeon, Caluori spent a dozen years at HBO, rising to executive vp marketing and digital media. Read her note to staff below.

Team, 

I write to you to share that after three slime-filled years, today will be my last day at Paramount.

Writing notes like this one is never easy. Nickelodeon was the very first brand that I loved. Getting to work alongside all of you to share that love with today’s kids (including my own) has been a dream come true. 

Thank you for daring the world to follow their “kidstincts.” Together, we brought the brand’s iconic Splat back with our Emmy award-winning brand campaign, slimed the Super Bowl(!), made Good Burger 2 the biggest direct-to-streaming movie of the year, relaunched Dora to the world, crushed expectations at the Kids’ Choice Awards, engaged millions of kids on Roblox and celebrated 25 years of SpongeBob with an epic, global campaign that set the bar for creator marketing. (And so much more!)

I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created. Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick. You are the heartbeat of this brand and your passion for the Nickelodeon mission is evident in everything you do.

My support for you remains steadfast as we transition to this new chapter. I continue to be your biggest cheerleader, coach and mentor. Please do not hesitate to reach out. 

Rooting for you always, 

Sabrina