Playson goes live with Spanish operator Luckia

Playson, an accomplished igaming industry supplier, has continued its growth path in Spain by launching with one of the country’s leading betting and igaming brands, Luckia Gaming Group.

Following an integration via Games Global’s aggregation platform, Playson’s Hold and Win portfolio is now live with the operator group’s online casino, including popular hits Royal Coins 2, Diamonds Power and Fire Coins. The launch provides Luckia with more content and choice for its players, which is set to drive further business growth for its online offering.

Luckia Gaming Group was founded in 1980 and is one of the leading entertainment companies in Spain. The operator, which runs both land-based and online operations, is also live in Spain, Portugal, Colombia, Mexico and Cameroon.

The agreement demonstrates Playson’s ability to adapt and grow to meet changing trends and appeal to audiences worldwide by developing games that highly resonate with all player preferences.

Paul McInnes, sales manager at Playson, said: “We are delighted to provide Luckia with Playson’s premium slot content in the Spanish market through Games Global and this significant milestone represents Playson’s expansion into other regulated markets such as Portugal and the UK, where our strategy is to increase our presence and for which our games portfolio is ideally suited.”

Eloy Fernandez, head of product at Luckia, said: “We are so pleased to launch Playson’s award-winning titles and inject even more excitement into our offering. Our players come to us for an enjoyable, well-rounded experience and we know the studio’s omnichannel titles will be a huge hit.

“After analysing player tastes and preferences in detail, we look forward to seeing how much they love these new additions.”