Playzia Expands Market Reach through Partnership with First Look Games | iGaming Future

Playzia, a dynamic online casino games developer, has entered into a strategic partnership with First Look Games to elevate its presence in the global iGaming market. This collaboration enables Playzia to showcase its player-focused gaming portfolio directly to a broad network of affiliates, significantly boosting its reach and engagement with players worldwide.

Founded in 2024 by an industry expert with over two decades of experience, Playzia is on a mission to become a leading developer and distributor of online casino content. The studio specializes in creating high-quality, localized games that resonate with players, offering a diverse range of new mechanic slots, classic slots, jackpot games, table games, instant win games, crash games, and mini probability games. With a robust release schedule of two new games per month, Playzia is set to increase its output to three monthly releases in 2025, including exciting branded content.

Through First Look Games, Playzia gains access to an established network of approved affiliates and a branded game library where it can share game sheets, logos, images, videos, and demo links. This setup allows affiliates to develop accurate and engaging content, including reviews and previews, which enhances Playzia’s visibility in the competitive iGaming landscape.

Affiliates benefit from convenient access to Playzia’s game assets, with options to download files individually or in bulk. Additionally, Playzia can offer certain affiliates a “first look” at upcoming releases, facilitating the creation of pre-launch content that builds anticipation ahead of new game debuts.

Tom Galanis, CEO at First Look Games, said: “We are delighted to welcome Playzia to the First Look Games platform. Playzia’s dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion. We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry.”

Playzia commented: “We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio. By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success.”