RLX Gaming, the North American brand of supplier Relax Gaming, has expanded its operations in New Jersey through a new partnership with online casino operator PlayStar.
This agreement represents a strategic move for RLX Gaming as it seeks to strengthen its presence in the North American market.
Since its launch in New Jersey in December 2023, RLX Gaming has made notable progress, offering a range of gaming content that has gained traction among online players.
The partnership with PlayStar, an operator that has been active in New Jersey since 2022, will allow RLX Gaming to further extend its reach.
Martin Stålros, Relax Gaming CEO, said: “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”
Dan Alexander, PlayStar COO, added: “RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”
This month, Relax Gaming launched a new business platform called Relax Vantage, designed to simplify the integration process for iGaming operators and suppliers.
The platform includes features for browsing games, analysing financial data and managing legal and compliance requirements.
