RubyPlay partners with Apuesta Total for expansion in Peruvian market

RubyPlay, an innovative B2B igaming development studio, is amplifying its foothold in the Peruvian market through its new partnership with Apuesta Total, a leading sports betting and gaming operator in Latin America.

Under this new agreement, a selection of RubyPlay’s award-winning games, including popular titles Immortal Ways Diamonds, Mayan Cache, Loco Habanero, Immortal Ways Buffalo, Volcano Rising, Native Spirit and Mad Hit Marlin Bonanza have been integrated onto Apuesta Total’s online casino offering, becoming available to its large player base.

The Peruvian operator has strengthened its digital casino capabilities with RubyPlay’s games, enabling the company to capitalise on the popularity and loyal consumer base of the provider, giving its own players a plethora of immersive and entertaining slot games to enjoy.

Apuesta Total is increasingly growing its presence across the continent, with the operator securing official sponsorship of various Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo and Sport Boys. With over 400 retail stores, Apuesta Total is now focusing on expanding its online foothold, maintaining its strong position as one of the leading operators in the region.

The partnership emphasises RubyPlay’s dedication to securing long-term growth opportunities in key markets across Latin America, with the recently regulated Peruvian market becoming the latest live region for the provider to continue delivering exceptional gaming experiences to the industry’s biggest operators.

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are excited to collaborate with Apuesta Total and welcome further growth for RubyPlay after a successful period of recent deals in Peru and Latin America at large.

“This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”

David Jr Escalante, head of casino at Apuesta Total, added: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences.

“Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”