RubyPlay partners with Luckia Gaming Group to extend Spanish reach

RubyPlay, an innovative B2B igaming development studio, is extending its presence in the Spanish market after partnering with Luckia Gaming Group.

The latest deal sees RubyPlay’s complete portfolio, including popular titles such as Immortal Ways Diamonds and Mayan Cache, made available through the operator’s online casino business within the regulated market.

Luckia Gaming Group is a leader in both online and land-based gaming with casinos worldwide, providing an entertainment-led player experience. With a strong presence in the Spanish market, this new partnership will broaden the opportunities for more players to immerse themselves in RubyPlay’s captivating and engaging content.  

The move emphasises RubyPlay’s strategic efforts to expand globally following previous partnerships serving the Spanish market and highlights how the provider’s immersive and entertaining portfolio continues to resonate with the industry’s top tier operators and players alike. 

The collaboration will be facilitated through Light & Wonder’s aggregation platform, connecting players, studios and operators in a single solution, now boosted by the partnership between RubyPlay and Luckia Gaming Group.

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are proud to announce our expansion across the Spanish market and our partnership with Luckia Gaming Group will certainly propel our position further within the European igaming landscape.

“Our commitment to global growth in regulated markets continues and the addition of our exciting games onto Luckia’s platform is sure to capture the attention of its player base.”

Eloy Fernandez, head of product at Luckia Gaming Group, said: “We are thrilled to be partnering with RubyPlay in Spain as we continue to add the best and most diverse gaming content to our online casino.

“RubyPlay’s reputation for delivering award-winning and player focused titles, such as the Immortal Ways series, makes us confident that this partnership will elevate our offering.”