RubyPlay releases bespoke Betano title in Brazil ahead of Copa America – EGR Intel

RubyPlay has launched its latest bespoke title, Immortal Ways Betano, with Kaizen Gaming firm Betano ahead of the upcoming Copa America.

The newly released game is the latest in RubyPlay’s Immortal Ways series and strengthens the supplier’s reach in Brazil, with the Latam country set to regulate its market in the near future.

As well as the launch of the new game, 90 of RubyPlay’s games will be available on Betano’s online casino offering.

Dr Eyal Loz, RubyPlay chief product officer, praised the new relationship with Kaizen Gaming brand prior to the tournament kicking off in the US on 20 June.

Dr Loz said: “Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.” 

Betano recently secured the rights to sponsor Brazil’s top-flight football league, Campeonato Brasileiro Série A.

The Brazilian government recently announced prospective legal operators in the market must apply for a licence before the end of the year.