RubyPlay strengthens Italian presence with Eurobet partnership

RubyPlay, an innovative B2B igaming development studio, is growing its audience reach in the Italian market after partnering with Eurobet, one of Italy’s premier igaming and sports betting operators.

The deal sees RubyPlay’s popular portfolio of innovative slot games, including fan favourites such as Immortal Ways Buffalo and Diamond Explosion 7s, made available to Italian players via Eurobet’s online casino platform.

The integration brings RubyPlay’s captivating content to one of Italy’s most established operators, marking a major milestone in its strategy to become a dominant slot provider in the country.

Founded in 1995, Eurobet is renowned for its strong presence in both land-based and online gaming in Italy. Operating more than 900 points of sale through its franchise model, it offers an extensive online gaming platform accessible via its website and mobile apps. Its reputation is further solidified by prominent sponsorship deals throughout Italian football, most notably with Serie A powerhouse Juventus.

Italy is a key growth market for RubyPlay and the partnership with Eurobet is part of a broader plan to establish a strong foothold throughout the regulated market. The provider also has several additional deals in the pipeline, further underscoring its commitment to the region.

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach.

“By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences.”

Alfredo Melloni, gaming director at Eurobet, said: “Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content.

“RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.”