Slotegrator interviewed Zillion Games about popular games and current trends

Slotegrator talked to Ksenia Viatkina, the CMO of Zillion games. The studio is three years on the market and has already partnered with over 900 online casinos across Europe, Latin America, Australia, and the CIS.

Every generation brings its own trends. However, some things never change: Zillion Games confirmed that their games are popular among players due to their high-quality graphics and engaging themes and features, as well as classic promo tools like free spins and bonus games. The studio also aims to create games that harness the latest innovations:

“We prioritize innovation in every product we create, and that’s why these titles have resonated so strongly with players. Currently, we’re focusing on developing new types of instant games,” says Ksenia.

There is also one thing that has changed in player behavior — they decide whether they stay or leave online casino platforms much quicker than ever before, making them more difficult to engage and retain. This means that operators always need to keep an eye out for new ways to get them to stay.

Svetlana Kirichenko, head of marketing of Slotegrator also comments that “it’s much cheaper and easier to keep a player on a platform than to acquire and register a new one” and recommends operators “integrate as many games, in as much variety, as possible, make sure that the choice reflects your target market’s demands, and that your content is of good quality and certified — this is a big step towards success. We always tell our clients to add local languages and multiple payment methods as well. At the end of the day, all your marketing efforts may be wasted if the conditions don’t encourage players to stay.”

Read the full interview on Slotegrator’s website.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

ABOUT ZILLION GAMES

Zillion Games is a slot provider founded in 2021 that offers a portfolio of 40 titles to online casino operators across the globe. The studio’s main focus is on high quality games, diversity of gaming content, and superior audio and visual design.

The company is licensed in Curaçao and supports multiple fiat and cryptocurrencies.

Zillion Games was shortlisted by SBC Awards for the category “Slots developer of the year” in 2024.

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