SportsGrid turns to ex-golfer Spiranac for casino-themed content

Sports betting television network SportsGrid is moving into online casino programming with the help of former professional golfer turned social media personality Paige Spiranac.

Spiranac will lead the broadcast of casino-themed programming for the company under a new multi-year partnership.

She will headline a series of shows featuring sports and casino content, offering fans a mix of “strategy, insight, and entertainment,” SportsGrid said.

“Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about,” Spiranac said.

“Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”

“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein, co-founder and CEO of SportsGrid.

“Her dynamic personality, love for gaming and connection with sports fans perfectly align with our mission to deliver unique and captivating content.

“Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”

The programming will be available across SportsGrid’s platforms.

Spiranac will work alongside Emmy Award-winning Scott Lasky, executive producer and EVP for programming, to develop the content.