Videoslots Transitions to Immense Group in Strategic Rebrand | iGaming Future

Videoslots, an award-winning online casino operator established in 2011, is embarking on a strategic transformation by consolidating its consumer brands under a new corporate identity: Immense Group. This rebrand reflects the company’s growth as a multibranded operator, now managing a portfolio of five distinct online gaming brands.

A Path Toward Expansion

The shift to Immense Group marks an evolution for Videoslots as it continues to build on its success in regulated markets. The company’s multibrand strategy, which includes Videoslots.com, Mr Vegas, Kungaslottet, Mega Riches, and DBET, has been a cornerstone of its growth. Under the Immense Group banner, these brands will maintain their customer-facing identities while benefiting from the operational advantages of a unified corporate structure.

This move also positions Immense Group for future expansion, leveraging its portfolio of in-house-built brands to capitalize on opportunities in emerging markets.

The Meaning Behind the Name

The name “Immense” was chosen to embody the company’s ambition and achievements. It signifies a sense of awe and admiration, aligning with the organization’s pride in its innovative culture, talented team, and long-standing success in the iGaming industry.

A New Headquarters and Leadership

The transition includes the formation of Immense Group AB, a holding company based in Stockholm, Sweden, subject to regulatory approval. Leading this new entity is Jesper Kärrbrink, who assumes the role of CEO. Kärrbrink brings over 20 years of iGaming leadership experience, having held executive roles at Mr. Green Ltd., Svenska Spel, and several other prominent organizations. His extensive expertise in scaling businesses and navigating complex regulatory landscapes will drive Immense Group’s future growth.

Looking Ahead

The rebranding to Immense Group represents a significant milestone in the company’s evolution. While the customer experience across its portfolio of brands will remain unchanged, the new corporate identity positions the group to unlock the full potential of its brands and continue delivering exceptional gaming experiences.

Further details about the transition and the company’s strategic vision are available on its newly launched website, www.immensegroup.com.

“Videoslots Group has an impressive track record in a fast growing, rapidly changing industry. Adopting the Immense Group name reflects our ambition to continue driving progress and fostering growth for each individual brand “, says Alexander Stevendahl, CEO and co-founder of Videoslots.

“The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter,” says Jesper Kärrbrink, CEO of Immense Group AB.