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‘You don’t need that dress, you need a hug’: Mythbusting the fast-fashion industry

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‘You don’t need that dress, you need a hug’: Mythbusting the fast-fashion industry

It was during the darkest days of the pandemic that Aja Barber had her revelation about fast fashion.

“A lot of us were sitting in our houses looking around going, ‘Holy crap, I have a lot of stuff’ and yet there were weeks where I wore the same two outfits,” Barber tells ABC RN’s Big Ideas.

Yet beyond having an overflowing wardrobe, Barber began questioning how the price of clothing had gone down within her lifetime, while everything else was going up. The conclusions made her uncomfortable.

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